Hooked

About

Hooked has pioneered agile development for premium content. Our proprietary technology uses A.I. to predict hits based on billions of data points we track at each step of the development funnel. We’re using this data to build the next Netflix. By turning script-reading into mass market entertainment through our chat fiction format, we have built a test audience of 100 million Gen Z viewers per month. Our algorithms have analyzed over 50 billion data points from this audience, giving us unique insights into story engagement behavior, which allow us to produce content 100x more efficiently than the streaming giants. We’re building Netflix for Gen Z. This is a 100B+ opportunity. The founders are Prerna Gupta and Parag Chordia, married co-founders who have launched multiple Top 10 apps reaching hundreds of millions of people around the world.

Founders

The founders Prerna Gupta and Parag Chordia are veterans from the mobile app world. We previously built music apps, like AutoRap, that have helped over 150MM people experience the joy of music creation. We've also produced several viral videos totaling over 300MM views. You can read more about the journey that led us to founding a storytelling startup in this piece we wrote for Vogue. They are also producers of the ground-breaking feature-length Hooked story, Dark Matter.
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Prerna Gupta

Prerna Gupta

Parag Chordia

Parag Chordia

We are a small team with a huge footprint.