Hooked

About

Hooked is a mobile media company reaching 100 million Gen Z viewers worldwide. Our proprietary technology uses A.I. to predict hits based on billions of data points we track at each step of the content development funnel. We use this technology to create hit content for Gen Z.

Hooked has been the #1 app on the App Store and Google Play in over 25 countries and has won numerous design awards for its innovative chat fiction format. Our video app, Hooked TV, recently debuted as one of Apple’s Top 10 in Entertainment and is redefining television for mobile audiences.

Hooked investors include Sound Ventures, The Chernin Group, WME/Endeavor, MACRO, Greg Silverman, Steph Curry, Kevin Durant, LeBron James, Mariah Carey, Jamie Foxx, Joe Montana, Aasif Mandvi, Max Martin, Anjula Acharia, Savan Kotecha, Cyan Banister, Eric Ries, A Capital, SV Angel, Cowboy Ventures, Founders Fund and Greylock, among many others.

Hooked was founded by Prerna Gupta and Parag Chordia, married co-founders who have launched multiple Top 10 apps reaching hundreds of millions of people around the world. You can read more about what led them to found a storytelling startup in this article they wrote for Vogue.